comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted.
Google Sites led the U.S. explicit core search market in April with 66.5 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 15.4 percent (up 0.1 percentage points) and Yahoo! Sites with 13.5 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.
| April 2012 vs. March 2012 Total U.S. – Home & Work Locations |
|||
| Core Search Entity | Explicit Core Search Share (%) | ||
| Mar-12 | Apr-12 | Point
Change |
|
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 66.4% | 66.5% | 0.1 |
| Microsoft Sites | 15.3% | 15.4% | 0.1 |
| Yahoo! Sites | 13.7% | 13.5% | -0.2 |
| Ask Network | 3.0% | 3.0% | 0.0 |
| AOL, Inc. | 1.6% | 1.6% | 0.0 |
17.1 billion explicit core searches were conducted in April, with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2.3 billion, Ask Network with 511 million and AOL, Inc. with 271 million.
| April 2012 vs. March 2012 Total U.S. – Home & Work Locations |
|||
| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Mar-12 | Apr-12 | Percent
Change |
|
| Total Explicit Core Search | 18,358 | 17,106 | -7% |
| Google Sites | 12,187 | 11,374 | -7% |
| Microsoft Sites | 2,808 | 2,638 | -6% |
| Yahoo! Sites | 2,523 | 2,311 | -8% |
| Ask Network | 555 | 511 | -8% |
| AOL, Inc. | 285 | 271 | -5% |
In April, 68.7 percent of searches carried organic search results from Google (up 0.1 percentage points versus March), while 25.9 percent of searches were powered by Bing.
